This new metric will help incentivize advertisers to invest in advertising. This will also help measure the perceived quality of your advertising campaign. Compared to other ads from your competitors that will be served on the same target queries. The Engagement rate metric or engagement rate ranking that will help determine the expected engagement rate of your paid ad against competing ads on the same audience. Conversion rate ranking or conversion rate ranking. This new index will help you compare your ad's expected Finland Mobile Number List conversion rate with other ads with the same optimization goals and targets. More reliable indicators Like the old relevance index on Facebook Ads.
These new indices are intended to help advertisers. This will also allow them to produce high quality ads in order to succeed in becoming a good seller on the internet by creating retargeting audiences on Facebook. Let's not forget that displaying ads and paid advertisements on the Facebook page should help you achieve your advertising goals. Thanks to these new metrics you will be able to improve the degree of performance and relevance of your ads. Therefore if your ad score is high it means that your ad is relevant. Thus its deliverability will be strong. Thanks to this high deliverability your acquisition costs and your bids will be low.