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Updated August Removing Relevance Index from Facebook Ads Still called Quality indicator the relevance index on Facebook Ads bows out to make way for new metrics. This Facebook tool that gives a popularity score to advertising content has failed to convince users. This is the reason why it was decided to remove the relevance index from Facebook Ads. be popular on facebook To be popular on facebook What's changing with the removal of relevance score on Facebook Ads Discover in this article that new tools that are appearing on the Facebook platform take more into account the performance of advertising campaigns . Summary of the article Definition of Relevance Index on Facebook.