Companies What is a Digital Marketing Consultant and what are its functions How to find your first job in Digital Marketing Index of contents Digital Marketing Skills that Companies need and ask for Other Skills and Japan Phone Number Data Aptitudes in Digital Marketing valued by companies Do you have any of these Digital Marketing Skills? Digital Marketing Skills that Companies need and ask for Analytical capacity I constantly say it in my posts: What is not measured can not be improved. This is a phrase widely used in the world of marketing, and that is why analytics is so valued. All the actions that are carried out must be measured to detect errors and improvements.
Digital Marketing department you work while you analyze and vice versa. It is a process that feeds back and serves to grow as a business and remain profitable. Companies demand an analytical person, who works with scorecards, measures the main KPIs and reports possible improvements. It is essential to know how to use Google Analytics and Google Search Console , since they will be the main sources of measurement for any business with a web page. This for any professional. Beyond these tools, there are other more advanced tools that the professional who is dedicated to the analytical part of the company should know how to use. SEO knowledge If a person has.