It has been reviewed and modified several times over the years, both in marketing and public relations. History of AIDA When American businessman E. St. Elmo Lewis, introducing the AIDA model in 1898, the businessman was primarily concerned with optimizing sales calls. He specifically Netherlands Mobile Number List refers to the interaction between the seller and the buyer about the product. Lewis can be considered a pioneer when it comes to using the scientific method to design advertising and sales processes. At the same time, it is very important for Lewis to see advertising as a type of “training” that helps beneficiaries.
Lewis's theoretical explanation of advertising theory relies on extensive experience. He was, for example, head of marketing at various companies and organizations advising as well as companies on advertising measure concepts. He shares his knowledge in the form of various publications – both in written form and in seminars at US universities. Its AIDA model can be considered a legacy of sorts, as the formula is still in use more than 100 years after its first appearance, for example in online marketing. AIDA concept The AIDA model is based on four individual stages that attract interested parties who decide on a product or service.