YOUTUBE TRUEVIEW, WILL YOU BE ABLE TO IMPACT YOUR PUBLIC IN 5 SECONDS?

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The power of video is unquestionable. Television has been relegated as the main video consumption platform and replaced by smartphones and tablets. That is to say, the consumer not only performs viewing on mobile devices but also does so by combining it with another activity. Marketing experts are aware of this and implement their video campaigns to the fullest with TrueView Youtube Ads. For several years Youtube has belonged to Google and therefore the ads are managed through GoogleAdwords . To launch a TrueView advertising campaign, both accounts must be linked, and it is essential to upload the videos to YouTube.

The differentiating feature of this type of advertising lies in the control that the audience has over what messages they want to see and when they want to see them . Thus, you can interact in a different way depending on the type of ad. There are four different types of TrueView ads depending on how long and where the video is shown: -TrueView InStream: China Phone Number List Those that are played pre-roll (before the content), mid-roll (during) or post-roll (at the end of the content). After five seconds of viewing, the user can skip or continue viewing. The ad is charged at the end of viewing or per click. -TrueView Search: The appearance of promoted ads depends on the terms entered in the searches. The advertiser will pay if the Internet user decides to see all of the advertising or clicks on the ad. -TrueView on Display: Ads will be promoted on the Google Display Network.

The appearance will vary depending on the ad sizes and formats supported by content publishers. You will only be charged when users decide to click on a thumbnail. -TrueView State: Before the content is reproduced, a panel will appear showing the ads to be chosen by the Internet user. This decides the number and moment in which to view the advertising breaks. In marketing we all know that content is king. Given the possibility of being able to omit the ad, the content of the video must be impressive. You have to capture the viewer's attention in just five seconds. From the School of Business and Management we give you some guidelines to follow in your ad: -Use slogans and scripts that leave the public intrigued.