Then when you've found him a rapprochement begins. Interacting in posts, participating in groups where these personas are present... All of this, then, to gain the trust of that potential customer. Social selling is indicated, above all, in complex sales and in B2B relationships: when companies do business with other companies. 2. Content produced from data Content marketing plays an important role in a digital B2B Email List marketing strategy. However, anyone who thinks that this area is limited to the free production of blog posts and e-books is mistaken. That's because the internet is already full of them, on the most varied subjects. It's such a huge amount that they fail to generate authority for the personas, such is the competition. In addition, search engines also take into account this high production and reduce the reach of texts that are not relevant and reliable, or that bring information already covered in an older competing post.
Therefore good planning is essential before starting to produce your content. In this new scenario, then, the content produced from data gains prominence. It is done through analysis, with foundation. In this sense, research and planning gain prominence and production loses speed, as a way to focus on even more accurate and precise content for personas. 3. New way of dealing with data Privacy is an increasing concern for internet users. In this way, the big platforms are pressured by ordinary people and authorities to be more responsible and transparent about the collection and processing of information. Therefore, companies like Apple and Google have been adopting measures in recent years that clash with the use of data in advertising.