But how to achieve, with this positioning, reach a greater number of potential customers? Here comes the magic word: Local SEO. What is Local SEO? First of all, SEO stands for Phone Number List Search Engine Optimization or, in other words, optimizing a website for search engines so that it gets more visibility. It is an organic marketing practice, where content planning is key to achieving visibility on Google and, therefore, more sales.
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While Local SEO, for its part, is the positioning technique , but locally (as its name says), so potential customers are sought in a specific geographical area, such as a commune or region, for example. It is important to know that Local SEO never replaces general SEO, but rather complements it in order to be more effective in the strategy. 5 tricks to improve your SEO positioning As the main purpose of a Local SEO Management strategy is to increase sales in the area where the store is located, the more specific the job, the greater the chances of reaching that potential customer.