But … what is meant by customer service? “It is a service offered by the company to interact with customers in order to obtain the desired information and/or service at Phone Number List the desired time.” Recall that, in a company, customer service is not only the department that communicates directly with the customer to provide information about a service, request a service, make complaints and / or suggestions. It is the set of departments or processes that make possible the interaction with the customer to provide the information and/or service requested. Therefore, it will be decisive for the customer’s experience to be positive or negative. In the case of a negative experience, the factor that caused the dissatisfaction must be determined in order to improve customer service.
![Image](https://static.wixstatic.com/media/d0a95b_9fca357c10cd4175adbd973415b8c19e~mv2.png/v1/fill/w_280,h_164,al_c,lg_1,q_85,enc_auto/d0a95b_9fca357c10cd4175adbd973415b8c19e~mv2.png)
We must always be attentive to the needs and concerns of our customers, make the appropriate changes to improve customer service and, thus, offer them the best service. As is well known, the main benefits are customer satisfaction and thus increased sales, but there are more and we will discuss them all here. In addition, we will provide you with metrics that will help you to improve customer service through the web and the PBX. If you already have your own PBX and you think that the customer service of your company can not be improved, you may be interested in knowing what are the obligations you have regarding the new regulations of the RGPD and the LGPD.