3 Easy Tips to Master Your Targeted Bulk Email Marketing

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he cost effective return on investment of email marketing is hard Canada Phone Number List to beat, 2-10 times higher than other types of direct marketing. Often, email marketing can cost less than one cent per email. Responses and results are easily tracked, so you know what your advertising Canada Phone Number List dollars are generating.


What characterizes SPAM is the fact that Canada Phone Number List the advertiser can promote brand names, products or services without any operating costs, or at least a minimal investment. This "free" style of advertising is usually apparent in the quality of the email messages. They don't target anyone in particular and take a blatant approach to selling a product or service. It is difficult to hold Canada Phone Number List senders legally responsible for mass mailings. It's far easier to ignore Spammers than to legally prosecute them. Therefore, the entire premise of the junk email message is one of carelessness.

On the contrary, email marketing usually involves a high level Canada Phone Number List of intricacy and personal care. Email specialists carefully craft their pitch and may even write original content in a newsletter style. It also takes a different approach than the typical hard sell. It may actually include helpful advice and general interest articles on a subject of interest. The targeted prospect has opted in to read Canada Phone Number Listconcerning a particular subject. Therefore, the interest is already there. Now the campaign focuses on brand building and attraction marketing rather than a hard sell.