What is a Digital Trafficker and what are its functions Index of contents What is a Copywriter and what does he do? Duties of a Copywriter More things you should know about the Copywriter How much does a Copywriter Thailand Phone Number Data earn? What do you need to become a Copywriter? Has it become clear to you what a Copywriter is and what are its functions? What is a Copywriter and what does he do? A copywriter writes texts with a sales objective. Anywhere. They may be: The texts of a web page. Sales pages. Advertising campaign ads. Video scripts or webinars for commercial purposes. Email Marketing. Content strategy in a blog or social networks. Product sheets in online stores.
Any medium that a brand uses to communicate with its audience and sell its products, services, or even ideas. In this sense, the objective of copy, as the great Josep Sugarman said, is that: "A person exchanges, for a product or service, the money that has been earned." Simple, right? However, with the digital marketing boom, much more has been heard about the figure of the copywriter , when in fact this profession has existed for years. As long as advertising has existed, actually. And it is that the copywriter, around in the 60s, was the creative person responsible for writing the advertising pieces that appeared in press announcements, posters or emails. I wrote persuasive texts for offline media. And his profession has made the leap to visibility in the online world. Its main objective is to write a message that impacts.