How to do a Giveaway on Instagram to gain followers

[Alisha]

Giveaways on Instagram are a very powerful technique when it comes to working on the social media strategy. They generate interactions, they help us create a community… And where does it benefit us most of all? In the visibility, virality and recognition of our brand. Instagram is the network in which more users follow brands. In fact, 49% of users say they do. And the latest reports state that the accounts that carry out giveaways achieve a growth of 70% or more in their profile. So if you are a brand, organizing a giveaway on Instagram can be a perfect tool to interact with your target audience. In this post I am going to explain how to do a giveaway on Instagram and I am going to give you tips, ideas and some examples to inspire you and encourage you to use it in your strategy. You may also like:

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Giveaway for comments or mentions: It is the most popular option among Instagram giveaways. The requirement of this type of giveaway is that the participating user comments on a post and/or mentions X friends in their comment. It is usually done so that the user comments as many times as they want, mentioning their friends. In this way we greatly increase the engagement of our post and make the draw go viral by naming other profiles. Hashtag giveaway : It is not as typical as the previous one, because it requires a little more effort on the part of the participant. In this case, the user is asked to use your hashtag in their own feed posts. What is sought with this type of giveaway is to viralize our brand in a simple way. It has a branding objective . For this type of giveaway to work well.