It mainly processes input i.e. collects appropriate internal and external data generates useful information from it with the help of various marketing information system components and then Taiwan Phone Number List communicate the results obtained to decision makers. Marketing information systems are currently being used by all types of organizations to gain competitive advantage and succeed in their business. Computer-based systems: In a marketing information system, all information is collected, analyzed, and communicated through a computer device, and useful marketing information is stored in micro-computers. Fast, selective and accurate information, it can certainly be used by marketing managers for instant decision making.
An organization can maintain a relevant marketing database through a marketing information system that can be accessed instantly and accurately at any time. Easy accessibility: Information maintained with the help of a marketing information system can easily be viewed and used through a computer system. Interrelated components. In marketing and communication decisions, all four components are interlinked, i.e., the information provided by one component will be useful for the operation of the company. other aspects. These interconnected components include internal reporting, marketing research, marketing communications, and marketing decision support systems. The marketing information system begins to strategize and plan future marketing activities.