According to the general trend of the world, short-form videos are expected to continue to "storm" the creative advertising industry in Vietnam. Short-form video will grow strongly. The ROI of Vietnam Phone Number List influencer marketing will continue to soar The report's data shows that more than a quarter of marketers are using influencer marketing (celebrity marketing service) and this is also a form of ROI (the ratio of profit earned to cost). investment) is second to other marketing activities. HubSpot also suggests that marketers can combine influencer marketing with short-form videos to get the best ROI. According to HubSpot, influencer marketing will see significant growth in 2023 with 17% of marketers planning to start investing in this form.
For 89% of marketers who are using influencer marketing, they will increase their budget or maintain their investment in this activity over the next year. Additionally, another HubSpot survey of consumer trends found that 33% of purchased products based on an influencer's recommendation in the past three months. When it comes to purchasing decisions, they say, influencer recommendations are more influential than comments from friends and family. Social media DM tactics are being widely applied According to the survey, 29% of marketers are using DM (direct message) on social networks to take care of customers, although this service is relatively new. Furthermore, 87% of marketers said they would continue to invest in DM to improve customer experience. This is the marketing activity that brings the third highest ROI, after short-form video and influencer marketing.