The Benefits of Inbound Marketing Compared to Outbound Marketing

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Home > Inbound marketing The benefits of Inbound Marketing compared to Outbound marketing author Dung HoangDung Hoang Engage and convert Inbound using relevant, useful tools and content that are really helpful to potential customers who are looking for a solution to a problem. If you can help them solve their problems with the right information and products/services, you have a great chance of turning them into a happy customer. Basically, Outbound is marketing with speakers, and Inbound is marketing with magnets. Outbound Decline Outbound marketing still has its place, and you'll still see plenty of advertising, print ads, and billboards to illustrate this. It can get brands noticed to some extent and media such as print ads and billboards benefit immediately, while inbound marketing can often take months before it hits. start to get results. While outbound marketing is on the decline, inbound is definitely on the rise, as the Google Trends chart Trends Outbound marketing is no longer effective because it doesn't cater to the modern consumer who wants personalized information and guidance to help them with their specific needs and who is wary of advertising.


In fact, 86% of people today ignore TVC ads and 44% of direct mail is never opened. So why should we embrace Inbound? Let's take a look at some of the inbound marketing benefits that are worth considering Bahrain Phone Numbers List Inbound can increase your ROI Let's be frank with it, inbound marketing generally delivers a higher ROI than outbound marketing. This is a pretty obvious benefit. This is partly due to lower inbound marketing costs, but it's also because customers find you with inbound. This means that the people coming to your site are often more qualified, and this can dramatically improve your sales close rate it's a priority for 69% of marketers, according to HubSpot's 2018 report . According to the same source, 53% of marketers say that inbound gives them a higher ROI. Only 16% think Outbound offers them a higher ROI, and 30% of marketers say Outbound is the most overrated marketing tactic. Inbound is cost effective Because inbound is an online strategy, it usually costs less to implement than outbound (whose strategy includes TV and radio advertising, print advertising, It is also a more efficient way to generate (better) leads.




In fact, according to HubSpot , Inbound marketing leads cost 62% less than outbound leads. The HubSpot report also says that businesses using mostly inbound marketing save more than per new customer acquired. The inbound method targets different stages of the buyer's journey The stages of the buyer's journey are Awareness A prospect has a problem and is working to understand it Consider - They understand their problem and are working on how to solve it Decisive They know what the solution to their problem is and they are compiling and putting together a list of suppliers An effective inbound marketing strategy targets people from the beginning to the end of inbound marketing, with the right content and tools taking them along the sales funnel to the next stage of the journey. And this is done with the inbound marketing method . The four stages of the inbound method are Attract, Convert, Close, and Delight. Attract: Attract You can attract qualified leads who are likely to become leads by providing them with relevant, useful content that helps them solve their problems.