This process occurs naturally and not as a result of paid advertising, therefore SEO is considered an organic strategy. Now, what does the effectiveness of an SEO strategy depend on? There are several factors Estonia Phone Number List that the Google algorithm takes into account , such as: The relevance and reliability of the content. The contextualized use of keywords. The quality of the links pointing to your site (backlinks. Why is visibility in the SERPS important? Good visibility offers long-term results and at a lower cost.
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In essence, the SERPS facilitate the search , offering the user a fast track to connect with the solution, product or service they need. It is true that you can gain visibility in search engines through paid advertising campaigns, such as Google Ads (in fact, it is considered complementary), but keep in mind that this implies a considerable and constant investment. Look at it this way: investing in SEO means including content on your site with the potential to improve visibility. Developing quality content should always be the goal of your blogging site. It's good to earn an income doing your passion, but that shouldn't be the only reason for your project. With quality content, you can retain your readers and ensure they return which allows you to earn income from your blogging site.