Cup album a tradition worth billions for Panini

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ashraf3545
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Joined: Tue Jan 03, 2023 6:41 am

Cup album a tradition worth billions for Panini

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The FIFA World Cup would not be the same without the thrill of collecting the most traditional souvenir of the tournament since 1970: the Panini Cup album. Here, we reveal how the company was able to monetize a unique experience for football lovers and become a world leader in the trading cards and trading cards segment . Sport brings people together regardless of their origin, ethnicity, economic situation or religious beliefs. More than that, international sporting events provide remarkable opportunities for companies looking to connect with a wider audience across the globe.

This year according to a report released by FIFA, the Qatar World Cup is expected to reach a new revenue milestone for the entity: US$ 6.4 billion. In this sense, events like this offer companies of all sizes a unique opportunity to attract a Email Data loyal potential customer base with new products, skills and improved experiences. Many other related industries are expected to flourish due to the games in Qatar. Some of the most lucrative businesses right now include travel agencies, hotels, restaurants and, of course, the traditional Panini sticker album. In fact, among so many existing business opportunities.

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The cup album which has just hit newsstands (and screens, as it also has a digital version), demonstrates how much a well-rooted tradition can produce billions in revenue for a only company. In the 2018 World Cup, for example, the Panini Group's revenue was approximately 1.14 billion euros , according to Antonio Allegra, the company's market director. Now, it is estimated that the company will be able to double that revenue, even in a scenario of economic recovery. After all, why is the simple idea of ​​collecting and exchanging stickers such a success.
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