The Same B2c Email List Trend Is Not Apparent

Get lates and updated email list discussion.
Post Reply
sk58963
Posts: 1
Joined: Thu Jun 09, 2022 11:58 am

The Same B2c Email List Trend Is Not Apparent

Post by sk58963 »

Mobile devices, but desktop partner growth has led to a spike in overall year-over-year pla click growth. Why is this probably yahoo and not something else? Unfortunately, advertisers have little, if any insight left into the specific b2c email list google search partners that are producing traffic for them, so we can’t directly confirm that the data above is tied to yahoo. That said, there are several lines of evidence that provide a compelling case that yahoo has indeed significantly ramped up its use of google shopping ads. The sheer scale of the partner share increase a lot has happened to drive more pla search partner traffic in just the last nine months, but this recent partner share spike is b2c email list unrivaled. First, we believe google picked up several major retailers as partners in its adsense for shopping program in august 2015.

This led to a big increase in partner pla share on mobile devices (where pla partner traffic was close to zero before), but a more modest increase on desktop of about two percentage points. Similarly, in december 2015 b2c email list google began serving plas on its own image search results (which it classifies as search partner traffic). Again we saw big spikes on mobile, but partner share of desktop rose only another percentage b2c email list point or so. Again, partner share of desktop pla clicks has increased by 4-5 points in the last month and a half, more than the increases from the earlier b2c email list factors noted above combined. Very few properties, yahoo being one, have the kind of search volume that could produce such a result on their own.

Image

Historically, we’ve found that yahoo produces around 10% of us desktop search ad clicks. Statcounter data shows yahoo controls a b2c email list little over 7% of us desktop search. Similar ballpark, and if yahoo were giving google the ability to serve plas on half of its desktop traffic (yahoo’s deal with microsoft requires yahoo to serve bing ads for a majority of yahoo’s desktop search results*) you would expect to see numbers like we have above. *it’s not clear to me exactly what this means. Does yahoo serving bing text ads at the same time as google plas still b2c email list count towards that majority? I don’t know, but the point remains that we probably shouldn’t expect plas to serve for 100% of relevant desktop queries on yahoo.
Post Reply