5 Selling Techniques to Steal from Infomercials (Without Trashing Your Reputation)

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Jannat12
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Joined: Sat Aug 06, 2022 10:36 am

5 Selling Techniques to Steal from Infomercials (Without Trashing Your Reputation)

Post by Jannat12 »

5 Selling Techniques to Steal from Infomercials (Without Trashing Your Reputation) There’s an interesting fitness guy I follow on Facebook. He’s very smart about health. Every day he posts quite long, thoughtful discussions about avoiding health fads. (Actually, I wish he’d read our post about making your content more reader-friendly. A few subheads and line breaks wouldn’t kill you, man.) He’s sane. He’s calm. He’s kinda spiritual, even. And when he’s doing a product launch, he turns into PSYCHO HIGHLIGHTER SIX PACK ABS SALES PAGE DUDE. Which takes all that thoughtful, careful content he shares the other 340 days a year and, to some degree, tosses it in the trash. The first time I saw it, I literally thought his account had been hacked. The same guy counseling against listening to hypey, “magic bullet” gurus had turned himself into a hypey magic bullet guru. Why? Because, I’m sure, he’s been told, “Well that’s what works.” A truly authoritative, thoughtful online presence takes time to build. But you can tarnish it in no time at all. Today, let’s talk about how you can do better — how you can use the copywriting techniques that are effective, without turning into a lame informercial version of yourself. Let’s talk about infomercials When most of us think of the infomercial, we think of overly aggressive, high-hype sales messages. Why? Because infomercials are a classic, distilled harpoon sales environment.

Infomercials are expensive to produce and to air. So they need to make Phone Number List as many sales as they can with a single “shot.” That means they trot out every conversion technique in the book, and they press them hard. Most of the time, there’s no real reputation to protect. No one minds if their ShamWow was sold with hype that would have made P.T. Barnum proud. If it does a good job cleaning up spills, then no harm is done. A typical infomercial is a pure sales message, with the only goal being to sell enough widgets to make a good profit. You don’t live in that world Infomercials aren’t bad. It’s a bad thing if they sell a defective or dangerous product, but in and of themselves there’s nothing “wrong” or “right” about them. But they do call on some of the sharpest minds in direct response copywriting. The traditional “harpoon” copywriters are very much in demand, with the best getting a royalty on how much product is sold. It’s a terribly difficult style to master … get it even slightly wrong, and the audience simply flicks their attention elsewhere. Undiluted selling also paints a business with a certain reputation. We don’t use the word “ShamWow” to mean a very effective or popular product. We use it to mean a pitchfest. When you combine this level of aggression with the thoughtful, steady material that makes for a good content marketing program, you set up a Jekyll-and-Hyde feeling.

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It’s a bit like when an acquaintance becomes suddenly very friendly and invites you to a party at his home — that turns out to be a MLM event. All of the overtures of friendship become suspect, and your trust is entirely compromised. Yes, you can sell without having a split personality The key to using effective persuasion techniques (like the ones they use on infomercials) is to make sure they’re in alignment with your marketing communication as a whole. Your tone and message need to feel consistent across all of your channels. So if you’re breezy and laid back in your daily content, don’t get intense and overly dramatic (which will read as hype) in your sales material. If you’re positioning yourself against “quick fix” gurus in your daily content … don’t use words like “instant” or “immediate” in your sales copy. A strong content marketing program begins by defining who you are, what you stand for, and whom you serve. Once you’ve spent the time to think that through (and write it down), you’ll be much less tempted to go off the rails just because it’s time to close the deal.
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