This means that customer service must remain a competitive advantage Instant fulfillment . In cisco highlighted fast delivery as one of the customer experience standards in . Two years after they published this study Digital Marketing Service amazon has made it a reality. Parcel and courier companies are accelerating their processes to improve their customer experience service. To this we must add that the transport of orders by drones and driverless cars are approaching. The most direct consequence will be that packages are delivered much more immediately in areas with high population density which tend to be more problematic for delivery.
In fact according to data collected for the cisco report of millennials consider it important that deliveries are made on the same day of the order Virtual reality and augmented reality . This is another point at which the digital world and the physical world cross their borders. As with the aforementioned digital stores virtual reality and augmented reality mix the main characteristics of the two sectors. They will allow consumers to be close to the products but through demos and trial versions in the atmosphere of a regular store. Thanks to improvements in computers the presence of photo and video cameras in all devices and the democratization of this technological sector virtual reality is very close.