Marketers and sponsors have been slow to catch up

[jannatulsani]

Hopefully, this process of estimating and illustrating a channel’s curve can prove valuable to you in your own prioritization efforts, and in presentations or pitches you might make to leadership/teams/clients. Even if you disagree entirely with the way I’ve visualized some of the curves above, you can make your own, use them, share them, and benefit. Maybe you can even save some business owners/execs from putting their efforts in the wrong place at the wrong time The Short Version: Every SparkToro search you perform now contains far more podcasts.


That’s because we’ve made more connections between podcasts and their (or their host’s) social profiles, and also because SparkToro’s podcast index has grown substantially, to more than 600,000 unique Madagascar Email List shows. If you’re building Lists in SparkToro, you’ll also find that more than 80% of the podcasts in our index now have email contact information. 4 of 139 podcasts returned in a SparkToro search for profiles using the hashtag: #WindPower The TL;DS (Too Little; Don’t Skimp): In 2020, eighty million Americans were weekly podcast listeners, the highest ever recorded by Edison’s well-respected Infinite Dial survey.



But, We think a big part of that is because it’s tough to get detailed information about podcast audiences, and even tougher to directly measure the efficacy of a podcast appearance, mention, or sponsorship. I’m a strong believer in: Investing where others don’t or won’t (because it’s easy to stand out in less competitive spaces) Investing in channels with hard to measure ROI (because serendipitous marketing is so powerful) Podcasts fit both these bills, and that’s a big part of why they’ve been central to the data SparkToro uncovers about online audiences.