Accenture Bought Creative Drive Logo Designs Service

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faisal2022
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Joined: Mon May 23, 2022 5:20 am

Accenture Bought Creative Drive Logo Designs Service

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Accenture bought Creative Drive, a startup that leverages a network of on-premise studios and a tech platform to help brands automate the production of video, photography, CGI and augmented reality content, per an announcement. Terms of the deal weren’t disclosed. Estée Lauder, Michael Kors and Walmart are among the Logo Designs Service brands that have worked with Creative Drive on the production of digital content. Creative Drive’s CD Suite system automates the content creation lifecycle while connecting brands, markets, retailers and suppliers. Creative Drive has about 700 employees and more than 400,000 square feet of studio space to create content at scale. The company’s headquarters are in New York, and it has offices throughout the U.S., Australia, Brazil, China, Costa Rica, Singapore, South Africa and the Insight Accenture’s acquisition of Creative Logo Designs Service Drive is the latest move by the consulting giant to expand its marketing services and win over a client base that’s historically looked to specialty shops for these needs.

While the firm’s Accenture Interactive arm has been on a deal making spree in recent years, the coronavirus pandemic has further sped up a shift toward digital media consumption and online shopping, as well as the digital content that typically supports the online shopping journey. With the shuttering of regular studio Logo Designs Service production, marketers are relying more on technology and automation to maintain a regular output. The quick and flexible production of digital content is similarly desirable, while budgetary pressures stemming from the health crisis mean cost-effectiveness has received a premium. Creative Drive’s global capabilities could help Accenture’s clientele scale up their digital content strategies while developing a less fragmented approach in content creation among campaigns in a variety of markets. The acquisition comes as many brands are Logo Designs Service developing in-house studios to handle services that traditionally were outsourced. The pandemic’s negative effect on the economy has made in-housing of higher priority for marketers seeking to cut costs and boost the efficiency of their marketing spending.

Accenture has been aggressive in acquiring smaller companies to build global scale for its digital marketing services arm. The company in April acquired Yesler for its account-based marketing, customer advocacy, sales enablement and marketing automation services, and, in January, bought a minority interest in Ide click Logo Designs Service which was best known for cloud-based software and services to help businesses sell on Amazon. Accenture Interactive last year was among the top 10 acquirers in advertising and marketing industry, with billion in deals, including the takeover of star creative Logo Designs Service agency Droga5, its largest acquisition to date. It’s too early to tell whether the Accenture’s purchase of Creative Drive signals a rebound in deal-making amid the disruptions of the pandemic on business activity and valuations.
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