Optionally, you can calculate the costs for a week, a month, 3 months or a year. After that, you need to select search queries, upon entering which the user will see your advertisements. The list of key phrases should be as photo editor complete as possible, as this affects the accuracy of the forecast. It is recommended to make a prediction on two types of keys: high frequency midrange.
It is recommended to use automatic correction of negative keywords and fixation of stop words. This is necessary so that the analysis does not take into account the keys that are included in each other. Step-by-step instructions for evaluating advertising investments (step 2) You can use another Yandex service Wordstat to select additional keys. The forecaster has its own keyword selection tool.