Dentify any shortcomings Any gaps within the content strategy can represent great wedding photo editing service opportunities. It may happen that you realize that u have not adequately covered a topic that could become an article on the company blog. An advice? Take advantage of this opportunity as soon as possible. content strategy5. Create an action plan Once you understand the topics to be covered and establish the order of importance, it's time to start creating content. When you decide to start a content strategy in B2B, you need to.
Keep some small rules in mind: quality is the key to success; it is true that SEO optimization, the use of specific keywords and links are useful for being found on the first page of search engines, but if the content does not offer any added value to prospects, any strategy will be totally useless the contents must be constructed to respond to the specific and well-defined questions and needs of the buyer personas, in order to resolve their doubts or needs; if you don't know the target audience, it is not possible to offer content that arouses real interest content analysis is an ever-evolving process; the strategy must be constantly updated.